The EUCON SDK has been open to 3rd party software developers, even rival DAWs, from the outset. Following the acquisition of Euphonix in 2010, they’re also the guys who make EUCON. These are the guys who make Pro Tools, Media Composer and Sibelius after all. It’s tempting to conclude that it’s probably not from Avid.Īvid is focussed on the value of its software IP – and rightly so. Where is the next new console coming from? Meanwhile, channel-for-channel (at around $55k for a 24 fader S4) it’s not any cheaper for the customer to buy, giving it a better profit profile for Avid. S4 is cheaper to manufacture than S6|M10 and required only modest R&D investment. S4 exists because S6|M10 was too expensive to justify making, relative to its customer price point. Oh who are we kidding – customers tell us they feel cheap. Where it differs is a simplified channel module and the (all-important) faders which feel different. Looking more closely at S4, created to replace the S6|M10 range, we see a new product which shares a high proportion of components with the model it replaces. It is also evidenced by recent releases, which are either an increment on existing technology (S1, S4, Carbon, Sync X) or re-badged 3rd party products (MTRX, Sonnet Chassis). What does this tell us about next-gen consoles?Īvid’s lack of appetite for future control surface R&D is understandable.
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